Marketing for B2B companies with long sales cycles
B2B digital marketing: demand generation, content and search built around pipeline rather than traffic, for long multi-stakeholder sales cycles.
- Demand generation programmes
- Search and content strategy
- Pipeline measurement
How these buyers search
Whether you’re a startup or industry star, we’re here to promote your brand by creative research and real human centred design.
Audit and baseline
We measure where you stand now: rankings, traffic, leads and what your competitors are doing. You get the numbers before anything is spent.
Plan and priorities
We agree what moves first, what it should produce and when you should expect to see it. No work starts until you know what you are paying for.
Build and launch
Work goes live in stages, so you see progress every month instead of waiting for one big reveal at the end.
Measure and adjust
Monthly reporting in plain language, tied to leads and booked work, and we change whatever is not producing.
What the work involves
Measurement
Measurement
Why we have not built this yet
Questions B2B companies ask
01 How do B2B buyers search?
Across a long cycle with several people involved, researching problems long before they look at vendors. Content has to serve the researcher, not just the buyer.
02 What does the work involve?
Demand generation, content built around the buying committee, and search aimed at problem stage queries rather than product terms.
03 How is it measured?
On pipeline and revenue influenced, not on traffic or leads. A B2B lead that never becomes an opportunity is a cost, not a result.
04 How long does it take?
Longer than local. With a six month sales cycle you are looking at nine to twelve months before the numbers mean anything.
05 Is this different from your local work?
Yes, materially. Different measurement, different content, different timeline.
06 Do you take B2B clients now?
Talk to us about it. We are direct about where we have proof and where we do not, and we would rather turn work down than take it and underdeliver.