(01)Google Ads
Search campaigns reach people at the moment they are looking for what you sell. We build tightly grouped campaigns around the services that make you money.
(347) 770-7787
65 Milltown Rd, East Brunswick, NJ 08816
Paid campaigns judged on cost per customer, not clicks
Google Ads, paid social and display, managed against cost per acquired customer. Transparent budgets and monthly reporting you can read.
- Campaign structure and account build
- Keyword, audience and placement research
- Ad copy and creative production
- Landing pages and conversion tracking
- Weekly optimisation, monthly reporting
Overview
How we run paid media
We run paid media against one target: the cost of winning a customer. Every campaign, audience and budget decision is judged on that number rather than clicks or impressions.
(02)Paid social
Paid social reaches people before they start searching. We use it to build demand and retarget visitors who have already shown interest.
(03)Display and retargeting
Display and retargeting keep your business in front of people who visited but did not enquire, with frequency capped so ads help rather than annoy.
(04)How we set and manage budget
Budgets are set by working back from the value of a customer. We move spend towards what converts and cut what does not, every week.
What we report
You see spend, enquiries, calls and cost per customer each month, by campaign, in plain language.
When paid beats organic, and when it doesn't
Paid gives fast, controllable results while organic builds long term visibility. We recommend the mix based on your market and how quickly you need results.
FAQ
(01)How much should I spend on paid advertising?
It depends on what a click costs in your market and what a customer is worth to you. We work backwards from your target cost per acquired customer rather than starting from a fixed monthly figure, and we will say plainly when a budget is too small to produce usable data.
(02)What budget do we need to start?
Ad spend usually starts around 1,000 dollars a month, with management from 15 percent. Below that, the data comes in too slowly to optimise properly.
(03)Is ad spend included in your fee?
No. Spend goes directly to Google or Meta on your card, management is billed separately. You see exactly what went to media and what went to us.
(04)How quickly do paid campaigns work?
Traffic arrives within days of launch. Useful optimisation needs two to four weeks of conversion data before we start cutting and scaling.
(05)Which platform suits us?
Google for people already searching for what you sell. Paid social for demand you have to create. Most local businesses start with Google and add social once cost per lead is stable.
(06)Do you build the landing pages?
Yes. Sending paid traffic to a generic page wastes budget, so purpose built landing pages are part of the work rather than an upsell.
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