(01)Search campaigns
Search campaigns are grouped by service and location, with ad copy that matches what people type and landing pages that answer it.
(347) 770-7787
65 Milltown Rd, East Brunswick, NJ 08816
Google Ads run by people who watch the spend daily
Google Ads management for local and multi-location businesses: search, Performance Max and Local Services Ads, measured on cost per booked customer.
- Account structure and build
- Keyword and negative keyword management
- Ad copy writing and testing
- Conversion tracking setup
- Weekly optimisation and monthly reporting
Overview
How we manage Google Ads
We check your Google Ads account every working day: search terms, bids, budgets and conversion tracking. Problems get caught early rather than at month end.
(02)Performance Max
Performance Max can work well when it has good data and clear signals. We set it up with the right conversion goals and watch it closely.
(03)Local Services Ads
For eligible trades, Local Services Ads put you at the top of results with the Google Guaranteed badge. We handle setup, verification and lead review.
(04)Budget and bid management
Bids and budgets follow results. Spend moves towards the campaigns and times of day that produce enquiries.
Landing pages and conversion tracking
Every campaign needs a landing page built to convert and tracking that records calls, forms and bookings accurately. We set up both before spending more.
What Google Ads costs to run
Running costs are your ad spend plus a flat management fee. We recommend a starting budget based on click prices in your market.
FAQ
(01)What does Google Ads management cost?
Management fees are separate from ad spend. We charge a flat monthly fee based on account complexity and number of locations rather than a percentage of spend, so our incentive is not tied to you spending more.
(02)What should we budget for Google Ads?
Ad spend usually starts around 1,000 dollars a month, with management from 15 percent. Below that, conversions arrive too slowly to optimise on.
(03)Search or Performance Max?
Search first, because you control what you appear for. Performance Max works once there is conversion history to feed it, and it needs watching rather than leaving to run.
(04)Should we use Local Services Ads?
If you are a home service or trade business, usually yes, and often before standard search. You pay per lead rather than per click and carry a Google Guaranteed badge.
(05)How do you stop wasted spend?
Negative keyword management, mostly, plus tight match types and geography. Most inherited accounts are paying for searches that could never convert.
(06)How often do you optimise?
Weekly, with a monthly written review. Daily fiddling on a small budget does more harm than good because the data is not there yet.
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