(01)Competing with the property portals
Portals dominate listing searches. We help you win the searches they miss: local knowledge, selling advice and your own name.
(347) 770-7787
65 Milltown Rd, East Brunswick, NJ 08816
Marketing for agents and brokerages in a portal-dominated market
SEO and marketing for real estate agents and brokerages: local visibility, neighbourhood content and lead generation that does not depend on portals.
- Neighbourhood and hyperlocal content
- Agent and brokerage SEO
- Listing campaigns
- Review and referral programme
- Lead generation independent of portals
Overview
How buyers and sellers search
Buyers and sellers search by neighborhood, property type and agent name, often long before they are ready to move.
(02)Neighbourhood and hyperlocal content
Neighborhood guides and local market content bring people to your site and show them you know the area.
(03)Agent versus brokerage strategy
Agents build a personal brand while brokerages build the firm. We plan search and content for whichever you are.
(04)Reviews and referrals
Reviews and referrals remain the biggest source of new clients. We help you collect and show them.
Paid search for listings
Paid search can promote listings and open houses to active buyers in the right areas.
FAQ
(01)How do we compete with the property portals?
Not head on. Portals own the listing searches. Agents win on neighbourhood knowledge, the questions buyers ask before they search listings, and local reputation.
(02)What content actually works?
Neighbourhood guides, school and commute information, and honest market commentary. The things a portal cannot write because it does not live there.
(03)Agent brand or brokerage brand?
Agents build personal reputation, brokerages build the platform. Both need to exist and they should not compete for the same search terms.
(04)Do reviews matter?
Yes. Choosing an agent is a high value, high trust decision and people check. Referrals still dominate, and reviews are what referrals get checked against.
(05)Is paid search worth it?
For specific high intent terms, yes. For broad listing searches you are bidding against portals with far bigger budgets, which is rarely worth it.
(06)How does photography fit in?
Directly. Listing photography and agent video are the highest leverage creative in this category, and both are services we run.
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