(01)What a fractional CMO does
A fractional CMO sets strategy, owns the budget plan, and oversees the people and agencies doing the work.
(347) 770-7787
65 Milltown Rd, East Brunswick, NJ 08816
Senior marketing direction without a full-time hire
Fractional CMO and digital marketing consulting: strategy, channel planning and oversight of your in-house team or existing agencies.
- Marketing audit
- Strategy and channel plan
- Budget allocation
- In-house team or agency oversight
- Monthly direction sessions
Overview
Who this is for
Consulting suits businesses that have an internal team or several agencies but no senior marketing lead to set direction and hold everyone to account.
(02)Strategy and channel planning
We decide which channels to invest in, in what order, and what each one is expected to produce.
(03)Overseeing in-house teams
We work alongside your in house team, setting priorities, reviewing work and helping them improve.
(04)Auditing existing agencies
We review what your current agencies deliver against what you pay, and recommend what to keep and what to change.
How engagements work
Engagements run on a monthly retainer with a set number of days, a regular meeting rhythm and clear goals.
What it costs
Pricing depends on the number of days each month. We confirm it after a free consultation.
FAQ
(01)What is a fractional CMO?
A senior marketing leader engaged part-time, usually a set number of days each month. You get strategy, channel planning and oversight of whoever executes, without the cost of a full-time executive hire.
(02)What does a fractional CMO actually do?
Sets the strategy, decides where budget goes, and holds whoever executes to account, whether that is your in house team or an agency. Senior direction without a senior salary.
(03)How is this different from your other services?
On the other services we do the work. Here we direct it. Some clients use consulting to get a plan and then run it themselves.
(04)How much of your time do we get?
Typically a fixed number of days a month, agreed up front, plus availability between sessions. We will tell you if the scope needs more than you are buying.
(05)Will you manage our existing agency?
Yes, and that is a common reason clients start. We audit what they are doing, set the targets, and review performance against them.
(06)What is the minimum commitment?
Three months. Less than that and you get a strategy with nobody left to make sure it happens.
Book a free consultation