(01)GEO, AEO and SEO compared
SEO aims for a place in a ranked list of links. GEO and AEO aim for a mention inside a written answer. The technical groundwork overlaps, but the content and citation work is different.
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Get cited when people ask AI instead of Google
AI search optimisation: get your business cited in AI assistants and AI overviews, not just ranked in traditional search results.
- AI citation tracking across assistants
- Answer led content structure
- Entity and schema work
- Source authority building
- Visibility reporting
Overview
What generative engine optimization actually is
Generative engine optimization is the work of making your business easy for AI assistants to find, understand and cite when people ask them for recommendations.
(02)How AI assistants choose sources
Assistants tend to cite sources that are consistent, clearly structured and mentioned on trusted third party sites. We build those signals around your business.
(03)Consistent business information
Your name, address, services and details need to match everywhere they appear online, so assistants describe you accurately.
(04)Structured data and extractable content
Schema markup and pages written in clear question and answer form make it easier for assistants to extract and quote your content.
Third-party citations
Mentions on directories, industry sites and local publications give assistants more reasons to trust and cite you.
How we measure AI visibility
Each month we test a fixed set of prompts across the main assistants and record whether and how your business is mentioned.
What we cannot promise yet
No one can guarantee how an assistant will answer. We focus on the signals we can influence and report honestly on what changes.
FAQ
(01)What is generative engine optimization?
Generative engine optimization, or GEO, is the practice of making a business more likely to be retrieved and cited when someone asks an AI assistant a question. It depends on consistent business information across sources, structured data, page content written to be extracted, and presence on the third-party sites assistants tend to cite.
(02)How is GEO different from SEO?
SEO optimises for a ranked list of links. GEO optimises for being used as a source inside a generated answer where no list appears. The technical groundwork overlaps, but GEO puts far more weight on consistent business information and third-party citations.
(03)Can you guarantee ChatGPT will recommend my business?
No, and we would not trust anyone who says they can. AI assistants do not publish how they choose sources and results vary between sessions. What we can do is make your business consistently described, well structured and widely cited, then measure your visibility across assistants on a fixed set of prompts each month.
(04)What is AI search optimisation?
Getting your business cited when someone asks ChatGPT, Perplexity, Gemini or Google AI Overviews, rather than only ranking in traditional results.
(05)Is this different from normal SEO?
It overlaps but it is not the same. Assistants favour content that answers a question directly, with clear structure and citable sources. Pages built purely for keywords often do not get cited.
(06)Can it actually be measured?
Yes. We track how often you appear across assistants for the questions that matter to your business, and report the change monthly.
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