(01)Practice area page structure
Each practice area needs its own page that answers the questions clients ask and shows why your firm is the right choice.
(347) 770-7787
65 Milltown Rd, East Brunswick, NJ 08816
Marketing for law firms competing on the most expensive clicks in search
SEO and marketing for law firms: local visibility, practice area pages, reviews and paid search in one of the most competitive markets there is.
- Practice area page architecture
- Local visibility and map pack work
- Review and trust signal programme
- Paid search management
- Multi office structure and reporting
Overview
How people search for a lawyer
People looking for a lawyer search by practice area and location, then compare reviews and credentials before they call.
(02)Local visibility and the map pack
Local visibility brings in clients who want a firm nearby. We build your profile and pages for each office.
(03)Reviews and trust signals
Reviews, credentials and clear information build the trust people need before contacting a firm.
(04)Paid search at legal click prices
Legal clicks are among the most expensive in search. We control spend tightly and track signed cases, not just calls.
Bar advertising rules
Bar rules limit how firms can advertise. We keep every claim and testimonial within them.
Multi-office firms
Firms with several offices need each one to rank locally without competing against the others.
FAQ
(01)Why is legal search so expensive?
Because a single case is worth a great deal, so firms bid accordingly. Clicks in personal injury can run past sixty dollars, which makes wasted spend expensive and tracking essential.
(02)How should practice area pages be structured?
One page per practice area, each written properly rather than a list of services on one page. People search for the specific problem they have, not for a law firm in general.
(03)Do reviews matter for law firms?
Yes, more than most firms expect. People compare two or three firms and reviews frequently decide it, particularly for consumer facing practice areas.
(04)What about bar advertising rules?
They vary by state and they are strict on claims, comparisons and testimonials. We write to them and flag anything that needs your compliance review before it goes out.
(05)Can you handle multiple offices?
Yes, with a page and profile per office and reporting split by location, so you can see which office is generating enquiries.
(06)How long before SEO works in legal?
Longer than most categories because competition is heavier. Local and long tail terms move in months, competitive head terms take a year or more, and anyone promising faster is guessing.
Don't see your industry?
We work with local and multi-location businesses across the US. Tell us about yours.Book a free consultation