Marketing for law firms competing on the most expensive clicks in search
SEO and marketing for law firms: local visibility, practice area pages, reviews and paid search in one of the most competitive markets there is.
- Practice area page architecture
- Local visibility and map pack work
- Review and trust signal programme
- Paid search management
- Multi office structure and reporting
How people search for a lawyer
Whether you’re a startup or industry star, we’re here to promote your brand by creative research and real human centred design.
Audit and baseline
We measure where you stand now: rankings, traffic, leads and what your competitors are doing. You get the numbers before anything is spent.
Plan and priorities
We agree what moves first, what it should produce and when you should expect to see it. No work starts until you know what you are paying for.
Build and launch
Work goes live in stages, so you see progress every month instead of waiting for one big reveal at the end.
Measure and adjust
Monthly reporting in plain language, tied to leads and booked work, and we change whatever is not producing.
Practice area page structure
Local visibility and the map pack
Reviews and trust signals
Paid search at legal click prices
Questions law firms ask
01 Why is legal search so expensive?
Because a single case is worth a great deal, so firms bid accordingly. Clicks in personal injury can run past sixty dollars, which makes wasted spend expensive and tracking essential.
02 How should practice area pages be structured?
One page per practice area, each written properly rather than a list of services on one page. People search for the specific problem they have, not for a law firm in general.
03 Do reviews matter for law firms?
Yes, more than most firms expect. People compare two or three firms and reviews frequently decide it, particularly for consumer facing practice areas.
04 What about bar advertising rules?
They vary by state and they are strict on claims, comparisons and testimonials. We write to them and flag anything that needs your compliance review before it goes out.
05 Can you handle multiple offices?
Yes, with a page and profile per office and reporting split by location, so you can see which office is generating enquiries.
06 How long before SEO works in legal?
Longer than most categories because competition is heavier. Local and long tail terms move in months, competitive head terms take a year or more, and anyone promising faster is guessing.