How a junk removal service grew booked jobs from local search
Service
Local SEO, Google Ads, web
Industry
Home services
Timeframe
Ongoing
Locations
Service area business
The business
A home services business competing on same day and emergency demand across a defined service area, with no storefront customers ever visit.
- Built service area business profiles correctly, without a public address
- Separated emergency and planned demand into different campaigns with different bidding
- Set up Local Services Ads alongside search
- Built town by service pages across the whole service area
- Installed call tracking and measured cost per booked job rather than cost per lead
- Ran a review generation programme tied to job completion
The constraint
A service area business with no storefront cannot rank the way a business with premises can, so every local signal has to come from profile configuration, review volume and page coverage instead of proximity.
What we would do differently
Set up call tracking and job level attribution before launching ads, so the first flight is optimised against booked jobs rather than form fills.