Senior marketing direction without a full-time hire
Fractional CMO and digital marketing consulting: strategy, channel planning and oversight of your in-house team or existing agencies.
- Marketing audit
- Strategy and channel plan
- Budget allocation
- In-house team or agency oversight
- Monthly direction sessions
Who this is for
Whether you’re a startup or industry star, we’re here to promote your brand by creative research and real human centred design.
Audit and baseline
We measure where you stand now: rankings, traffic, leads and what your competitors are doing. You get the numbers before anything is spent.
Plan and priorities
We agree what moves first, what it should produce and when you should expect to see it. No work starts until you know what you are paying for.
Build and launch
Work goes live in stages, so you see progress every month instead of waiting for one big reveal at the end.
Measure and adjust
Monthly reporting in plain language, tied to leads and booked work, and we change whatever is not producing.
What a fractional CMO does
Strategy and channel planning
Overseeing in-house teams
Auditing existing agencies
Questions people ask about consulting
01 What does a fractional CMO actually do?
Sets the strategy, decides where budget goes, and holds whoever executes to account, whether that is your in house team or an agency. Senior direction without a senior salary.
02 How is this different from your other services?
On the other services we do the work. Here we direct it. Some clients use consulting to get a plan and then run it themselves.
03 How much of your time do we get?
Typically a fixed number of days a month, agreed up front, plus availability between sessions. We will tell you if the scope needs more than you are buying.
04 Will you manage our existing agency?
Yes, and that is a common reason clients start. We audit what they are doing, set the targets, and review performance against them.
05 What is the minimum commitment?
Three months. Less than that and you get a strategy with nobody left to make sure it happens.
06 What do we get in writing?
A marketing audit, a channel plan with budget allocation, and monthly written reviews against the targets we set.